Recently, Under Armour Women launched What’s Beautiful – a competition to redefine the female athlete and, in the process, find new faces to represent Under Armour Women. When I first saw this competition, I loved it and the premise behind it. Declare a goal, prove how badly you want it and show how it’s done by completing 19 challenges. Along the way, rework the traditional conceptions of beauty.
I hemmed and hawed about entering the competition mainly because I wasn’t sure what concrete goal I could declare for myself given my knee. Honestly, I don’t know where I will be in my recovery 2 months from now. I want to be smart about healing. I don’t want to be irresponsible and risk further injury.
But the main reason that I hesitated was that it scares the shit out of me to put so much of myself personally out there as part of this competition and potentially risk failing. What if all the challenges are physical and I can’t complete them? What if I just look silly in the process?
As I was thinking about this, my husband reminded me that I said I was going to stop making excuses and that I’ll never get anything if I don’t try. With that, I shot a video and entered the competition. In my mind, I’ve already accomplished a huge goal just by stepping way out of my comfort zone and throwing my hat into the ring.
Over the course of the next 8 weeks, I’ll be completing 19 Under Armour Challenges to demonstrate that I have what it takes to crush my goal. The first challenge was to shoot a video of yourself announcing your goal to the world. What is my goal? Take a look at the video that I created! (PS: This is my first attempt at a vlog so please be kind!!)
You can follow the competition and check out my page here. Over the next few weeks, I may ask for your votes or comments and I would be so forever grateful for your support. On On June 26th, 10 finalists will be announced. Three women will ultimately be declared the new faces of Under Armour, two will be selected by Under Armour and one will be chosen by public vote.
For all the women out there, I encourage you to enter too! If you do enter or already have entered, please leave me a comment so that I can follow you!